LOTUS ELETRE™ INTERIOR
First full Interior project i was lucky enough to work on alongside the amazing © LTCC LOTUS DESIGN TEAM
VP: Ben Payne
Head of Interior: Matt Hill
Lead Designer: Ben Quaintance
Interior Design: Christopher Lai, Stefano Manini (best time in the claystudio), Tom Ansell, Sam Philpott
CMF : Marie Camille Lecoq, Audrey Tamba, Kirsty Sahota, Samantha Yang
Exterior Design: Brad Page, Marco Gulla, James Novorol, Florentin Bernardi
and of course many more talented guys involved at this very first product at LTCC.
Awesome Render images by Wooden Gun (Kristian Turner)
Project timeframe 2019-2021
THEME SELECTION INITIAL CONCEPT
IP architecture exploration digital sketches to find a strong "lightweight" brand theme.
Official Lotus Design press sketches
Key sketch that was chosen for further development at the beginning of the design phase.
The main Idea was to have a "dual wing" IP to create a floating feel. The main UX functions like air vent , high end speaker system, steering wheel, HUD and ultra slim screens are integrated in the "dual wing" . Also a main initial feature was a central IP break through in between the wings to create a feeling of space which sadly didn't made it into the final production due to package restrictions.
Selected keysketch
